Non-Profits, Charities and Associations

Increase Exposure with These Simple Marketing Tools

All non-profit organizations, including such well-known groups as the Rotary Club, Kiwanis Club, the Freemasons, local BBBs, and countless faith-based organizations, rely on others to make ends meet.  Private donations, contributions and trusts all help your cause.  Grants and sponsorships can help keep you operating in the black.  But how do you get those donations?  With so many choices available for charitable giving, why should someone choose your organization over another?  It all comes down to staying on the minds of the contributors.  Even in the non-profit arena, it comes down to basic marketing.

With all the competition out there you need effective, affordable marketing, but it can't be time consuming because you also rely on volunteers and you are probably already short-staffed.  We understand that.  Now imagine getting repeat donors for life, plus an abundance of leads from donors and other contacts with hardly any work at all!

Running a non-profit organization is already difficult enough, and you can't afford to spend hours dreaming up and executing elaborate marketing plans.  However, you know that you need to keep donors informed of innovations and changes in your organization, plus other important information.  "Follow Your Customer for Non-Profit Organizations" is a web-based, fully automated marketing system geared toward the non-profit and charitable giving sector.  It focuses on donor and contact relationships, and helps you get repeat donors, referrals and leads for life.  It keeps your contacts informed using a hands-off approach to marketing and lead management.

That's right, a hands-off approach!  Unlike many costly and time-consuming contact management systems, "Follow Your Customer for Non-Profit Organizations" requires only about 15 minutes per month, regardless of the number of donors and contacts you maintain.  It includes features like automatic alerts for your donors' anniversary dates, birthdays and more.

This powerful, yet simple system provides a suite of fully automated tools designed to track contacts and build strong, lasting relationships that will turn your past and current donors into an ongoing referral "machine".  Features include:

CHECK OUT THESE FEATURES:

• Content-Rich Email Newsletters
• Professionally designed, monthly postcards with specific themes
  • Choose unique themes for each contact
  • Segment contacts into groups of your choosing
• Family birthday, anniversary and holiday reminders
• Greeting cards
• Totally different methods to handle professional and donor contacts

With just a few clicks of the mouse, you can stay in touch with your contacts, helping you establish trust by providing valuable information without a pitch for a donation.

LET'S LOOK AT THE FACTS:
Why is this important?  Because despite the fact that you are a non-profit organization, you are still a business, and your customers must donate in order for you to survive.  Think of all the charities looking for donations from your clients.  Now imagine having your donors thinking of only you when the time comes to decide where to direct their charitable giving.  By staying in touch with your donors, but not constantly "selling" to them, you are better able to develop a long term relationship, and be on their minds when they are ready to give.  Think about all the work involved in staying connected with your donors.  Now imagine using a system that does all that work for you.

You don't want your donors to forget about the variety of programs and services that you offer.  By the time another opportunity comes along for them to donate, they may not  remember what sets you apart from the other choices, or the reasons why they should give.  With the Follow Your Customer system, you can keep your donors in a "giving mood" for a lifetime.

Establish a trusting relationship with your current and future donors so they return again and again.  Receive top-notch referrals from all of your donors and professional contacts.  And do all this in only 15 minutes per month!