Restaurant, Hotel, Catering and Travel

One System Gives the Hospitality Industry a Leg Up

The hospitality and travel industry includes many sectors, but all of you have the same goal; to get customers using your services again and again.  Whether you are a caterer, restaurant, hotel or travel agent, with all the competition out there you need effective, affordable marketing.  In the hospitality industry, word-of-mouth marketing is extremely important.  But how can you get your marketing buzz started?  Imagine getting leads from past and present customers, and your professional contacts with hardly any work at all!

In the fast-paced hospitality and travel industry, you need to keep customers informed of  innovations and changes in your business, plus other important information about food, travel and more.  "Follow Your Customer for Hospitality and Travel Professionals" is a web-based, fully automated marketing system geared toward restaurants, catering companies, hotels, and travel agents.  It focuses on customer relationships, and helps with your referrals and leads.  It keeps your clients informed using a hands-off approach to marketing and lead management.

That's right, a hands-off approach!  Unlike many costly and time-consuming contact management systems, "Follow Your Customer for Hospitality and Travel Professionals" requires only about 15 minutes per month, regardless of the number of clients you maintain.  It includes features like automatic alerts for your clients' anniversary dates, birthdays and more.

This powerful, yet simple system provides a suite of fully automated tools designed to track clients and build strong, lasting relationships that will turn your past and current customers into an ongoing referral "machine".  Features include:

CHECK OUT THESE FEATURES:

• Content-Rich Email Newsletters
• Professionally designed, monthly postcards with specific themes
  • Choose unique themes for each customer
  • Segment contacts into groups of your choosing
• Family birthday, anniversary and holiday reminders
• Greeting cards
• Totally different methods to handle professional and client contacts

With just a few clicks of the mouse, you can stay in touch with your clients and professional contacts, helping you establish trust by providing valuable information without a sales pitch.

LET'S LOOK AT THE FACTS:
Why is this important?  In the United States, the average family goes out to eat twice-a month and travels once-a-year.  According to the U.S. census, accommodation and foodservices sales accounted for about 450 billion dollars in 2002.  Think of the competition that you face in your market.  Now imagine having your client thinking of only you when the time comes to decide where to eat, which caterer to hire, or where to go on vacation.  By staying in touch with your clients, but not selling to them, you are better able to develop a long term relationship, and be on their minds when they require your services.  Think about all the work involved in staying connected with your clients.  Now imagine using a system that does all that work for you.

You don't want your clients to forget about the variety of services that you offer.  By the time another opportunity comes along for you to provide service, they may not  remember the specialized services that set you apart, or the innovations you have implemented to make their experience even better.  With the Follow Your Customer system, your clients remain informed for a lifetime.

Enhance your ability to keep clients current with industry news, trends, and innovations.  Establish a trusting relationship with your current and future clients so they return again and again.  Receive top-notch referrals from both professional contacts and clients.  And do all this in only 15 minutes per month!

Sign up today for your own Follow Your Customer account.  If you're still not sure, contact us  for a free consultation or to attend an online demo of the system.