What is top of mind awareness? And how can it generate sales?
Wouldn’t it be great if the appliance salesman could predict exactly when your washing machine would fail? They could direct their marketing to you at just the right time. What if you knew exactly when someone would need a new car or a home and you could be right in front of them, ready to help them with their purchase? It would make traditional selling obsolete, and you would be more effective while spending less time and money! Top of mind awareness can make this happen everyday!
Unfortunately, the world doesn’t work like that. The theory, however, is great, so we need to explore some alternatives to using the “Amazing Karnak” routine and find a different way of doing “magnificent prognostication.”