Referrals that Rule – 7 Steps to Getting Referrals from Everyone you Know
Right up front, let’s get this out of the way… People do not like giving referrals. There are a number of reasons why. First, there’s risk involved for the person making the referral. What if you, as the service provider, don’t come through and you end up making the referrer look bad? Second, making referrals isn’t easy. It’s not like your name rolls off their tongue whenever the situation presents itself. Third, if you don’t give them a compelling reason to send referrals your way, they are probably asking themselves, what’s in it for me?