Lisbeth Calandrino

Are You Paying Attention to Past Customers?


Why waste time on a past customer?

Businesses work hard and spend considerable dollars getting new customers, and yet few work hard to keep them. Out of sight out of mind? What if past customers were an untapped sales-force?

Salespeople spend time building relationships to get the sale and then forget the customer. They have good intentions during the sale, then what happens?

Do they think they should only contact the customer when they need to sell them? I would hate to think they don’t care since past customers are the most valuable sales machine a company has.

Lisbeth CalandrinoAre You Paying Attention to Past Customers?
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