Are you following up with your customers?
Customer Followup is critical in today’s market. If you don’t followup, your competitors will thank you for it in the long run!
Followup like a pro with a customized solution from FYC! Our campaigns hook into your data and touch base with your customers at the right moments to keep you fresh on their minds.
Followup or fold-up, its your choice! Here are a few tips on customer followup:
By being proactive, you can influence how they perceive their satisfaction with the eventual outcome. Be specific about what needs to be followed up on and when you will get back to them. So followup even if you are just saying, i will be back in touch soon.
Don’t just contact them to sale them something
Touch base just to say hi. Don’t try to sale anything just ask how they are doing. This is a key concept in customer followup. This way when you do contact them for a sale, it wont be out of the blue.
Out system tracks important dates, and automatically sends out Birthday/Anniversary content. But you can do this on your own, it just takes some determination and actually keep up with a customers birthrate or wedding anniversary.
Customers do business with people they know, like and trust. If it fits your brand, be more conversational in customer communication. Use real employee names when sending emails or leaving messages.
How often should customer followup happen?
A good rule of thumb is to follow up one week after you get no response from prospects/clients. Most of the times, it’s not that they don’t like your proposal or not interested in your offer; they simply forget to reply to your email / phone call or put yours on their never ending “to do” list – and get buried inside.
For example: A simple reminder works, i.e. “Please let me know whether you are still interested in my offer…” or simply a little humor can also work, i.e. “If you are not interested, please tell me so I will stop bugging you.” But stop after this one to see if they reply.