Custom Brand Marketing
Our design staff has created a extensive libary of stunning emails and print material. We are constantly researching the most effective designs to help boost your brand awareness. Brand Marketing made easy!
We understand what makes people sit up, engage and take notice. The result? Expertise in how to earn the a customer’s attention. Through our Customer First training, years of sales expertise, integration capabilities, digital and word-of-mouth capabilities, FYC’s Brand Marketing delivers multi-media campaigns unlike traditional definitions.
So what is Branding or Brand Markeing?
Definition of a brand is that it is a “promise delivered”. This is the best definition of what a brand is that we have come across in our careers. You make a promise to customers and colleagues with everything you do and, to be successful, you must deliver on that promise every single time. The idea that a brand is a badge, a name or a color is just a tiny fraction of what a brand actually is.
Okay, and what is Marketing?
Defined by the Chartered Institute of Marketing as “The management process responsible for identifying, anticipating and satisfying customer requirements profitably”.
Marketing, then, is an integral part of your brand. It helps you to communicate the promise that you want customers and prospects to know about. Your marketing should also be based on your brand positioning, personality, values and tone of voice that have all been defined and communicated among your staff.
In essence, marketing is what you do to get your message or promise to customers, while your brand is how you keep the promise made through delivery to customers and colleagues.