Database Marketing

Database Marketing Made Easy

Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and prospects) that is maintained in a company’s databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways. Among other things, select target markets for specific campaigns, compare customers’ value to the company and provide more specialized offerings for customers to obtain top of mine awareness and build repeat and referrals business.

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Database Marketing

Database Marketing or Direct Marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.

Various businesses use database techniques to refine their direct marketing campaigns, including finance companies, retailers, technology vendors, internet service companies, insurance companies, and B2B companies.

Database marketing is particularly useful for large firms, which have large customer bases that generate huge amounts of transaction data. The larger the initial data set, the more opportunities that exist to find groups of customers and/or prospects that can be reached with customized communication. This also means that it is more complex and probably why you find yourself here reading this webpage.

Let us take the headache out of the extremely complex marketing that you are most likely already trying to avoid

  • Automated Email

    Professional written library of emails! These are written with the “customer for life” attitude!

  • Print Marketing

    Post card themes for home owners and business owners. Holiday cards for every month of the year if you want them! And don’t forget Personalized Birthday cards for you and your customers!

  • Reminders

    Reminder management to help your sales process. Ask us about a campaign specifically for your industry!

Like what you see? Buy it now and let’s get started right away!

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Prospect: Someone who has the need for my service or product. You have to have a system in place to turn prospects into customers!

Personalized Email Content

All of your marketing needs to be personal and have a look and feel of "I did this" So we had designed it to have a clean but low tech look.

Repeat Business

The biggest mistake made by the largest number of business owners is NOT STAYING IN TOUCH WITH PAST CLIENTS!


In 2007, it took an average of 3.68 cold call attempts to reach someone. Today it takes 8 attempts. [Source: TeleNet and Ovation Sales Group]

Return On Investment

Return On Investment. By far the most important part of any marketing program.

Custom Campaigns

The Power of "drip marketing"! Combined with the FYC customer for life marketing pieces.

Database Email Marketing

When you combine cost effective emails with personalized print, you will increase your success rate dramatically over just using one form of connecting with you customers. Combine this with consistency you have WIN ! WIN! Situation.

Cost Effective

Pricing is using all the tools available and technology we have created an system to fit your budget!

Lisbeth CalandrinoDatabase Marketing