Database Marketing Made Easy
Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and prospects) that is maintained in a company’s databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways. Among other things, select target markets for specific campaigns, compare customers’ value to the company and provide more specialized offerings for customers to obtain top of mine awareness and build repeat and referrals business.Sign up now
Various businesses use database techniques to refine their direct marketing campaigns, including finance companies, retailers, technology vendors, internet service companies, insurance companies, and B2B companies.
Database marketing is particularly useful for large firms, which have large customer bases that generate huge amounts of transaction data. The larger the initial data set, the more opportunities that exist to find groups of customers and/or prospects that can be reached with customized communication. This also means that it is more complex and probably why you find yourself here reading this webpage.
Let us take the headache out of the extremely complex marketing that you are most likely already trying to avoid